Robert Grant
Staff Writer
In a now famous stand-up routine, Bill Hicks, the viciously articulate comedian, begins a section of his show with an unusual imperative to all those involved in marketing and advertising. His advice? “Kill yourselves”. Of course, the audience laughs along, assuming this to be just another piece of shocking rhetoric Bill is known for. But he goes on:
Seriously though, if you are, do. Ah, no really, there’s no rationalisation for what you do and you are Satan’s little helpers. Okay – Kill yourself, seriously. You are the ruiner of all things good, seriously. No this is not a joke, you’re going “there is going to be a joke coming” there’s no fucking joke coming.
At this point one begins to suspect that Bill’s routine is descending into a rather mean, hate-filled rant. However, as with all great comedians, he averts this danger by revealing a piercingly perceptive critique of contemporary society. He continues:
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